Welcome, Traci Sanders!
Traci is the ultra writers’ resource-person for how-to and support–plus she’s a novelist and children’s author. She’s taking over as my guest today with advice on how to create marketing hooks.
Be sure to subscribe to her mailing list at AWordWIthTraci.com for year-round advice and info every independent author needs. I’m a major fan of Traci’s, and I’m proud to have her as a member of Fresh Ink Group and GeezWriter.
Now, for honoring my blog and website with a stop on her tour, I introduce Traci Sanders!
Traci: I’ve decided to give away two prizes during this tour:
*ONE unsigned paperback copy of Before You Publish– Volume I
*ONE unsigned paperback copy of Beyond The Book –Volume II
To enter, all you have to do is email me a proof of purchase of a digital copy of either of these two books during the tour.
I will draw TWO winners total, at the end of the tour.
Please email your proof of purchase (can be a screenshot) to firstname.lastname@example.org.
TIP 230: Reel ‘em in (creating hooks for your books)
**This tip, and many others on marketing and networking, can be found in Beyond The Book: Tips on publishing, marketing, and networking to build your brand, now available in digital and paperback format.
Do you want to increase your chances of selling your book? You need a great hook!
What is a hook? It’s a short (one-or-two-line) phrase used to market your book. It’s not a synopsis, blurb, or description. It gives your readers just enough information about your book to make them hungry for more. Even more, a great hook can grab the attention of an editor or publisher and land you a contract. It will be the first impression they have of your story, so it must be compelling.
Here are some quick-and-dirty tips for writing a great hook:
*Write it in first-person POV – it creates a sense of immediacy.
*Never use passive verbs; use strong ones.
*Don’t give away too much of the story. Avoid spoilers or revealing too much of the main conflict.
*Keep your main theme in mind – death, romance, loss, grief, coming of age, family, friendship, etc.
*Be passionate about your statement. Make it bold, but don’t use too many adjectives or adverbs. Use descriptive nouns.
*Make a small list of the main characters or plot topics, and choose some that stand out to keep in mind when creating your hook.
*Focus on what makes your story unique, and use it to pitch your book.
Here are a couple of hooks which have scored publishing contracts.
Eat, Pray, Love:
After a painful divorce, the author sets out to devote one year to pleasure, prayer and love. She travels to three distinctly different locales to immerse herself in these pursuits. Can a heartbroken and confused woman purposely set out to find happiness?
A Tale of Two Cities:
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.”
I actually have a couple of hooks for my latest romance novel Unsevered:
Sometimes people are put in our paths … to teach us how to let go.
People say they would give anything to have just one more moment with a loved one lost.
And here is one for my debut novella When Darkness Breaks:
A tragedy tears a couple apart. Another one brings them back together. But is it too late to salvage their love?
A hook can be a powerful tool for pulling people in to check out your books. These work well on promo images as teasers, and on social media pages.
You can find Traci Sanders at A Word with Traci: AWordWithTraci, Readers Review Room: ReadersReviewRoom, GeezWriter: GeezWriter, and publisher/producer Fresh Ink Group: FreshInkGroup.
Thanks, Traci, for honoring me and my followers with a visit and great advice! –Stephen Geez